// 01 · COMPANY FACTS
Founded
2024
Location
Remote
Website
https://bloodyfingersoftware.com
Press contact
hello@johnlacroix.com
One-liner
Bloody Finger Software is an independent studio building AI-powered creative tools for advertisers, filmmakers, and operators who do the actual work.
// 02 · ABOUT THE STUDIO
Bloody Finger Software is a one-person independent studio founded by John LaCroix — Emmy-winning creative director, former Walmart creative lead. The studio builds practical AI tools for the people who have to ship: ad operators, video producers, and the kind of creative professionals who've burned through enough platform dashboards to know what's actually broken. The studio's products — The Ad Bench, Block Edit, AI Cinema, and Submissive Chicken — each attack a specific production bottleneck. No SaaS bloat. No sales calls. Ship it and see.
// 03 · FOUNDER
John LaCroix
Founder & Creative Director
John LaCroix is an Emmy-winning creative director who built and ran creative operations for Walmart, Apple, Samsung, and Google before founding Bloody Finger Software. He built The Ad Bench from years of reviewing, testing, and scaling retail ad creative at volume — first as a human, then as a system.
// 04 · PRODUCTS
AdTech / Creative Intelligence
The Ad Bench →AI creative director that scores short-form ad creative before the media spend happens.
Developer Tools / Content
Block Edit →Block-based rich text editor with AI-assisted writing, built for structured content.
Creative Tools / Open Source
AI Cinema →Open-source browser-based timeline editor for AI-generated short-form video.
Consumer / Viral Tool
Submissive Chicken →A cynical burned-out chicken that does whatever you type. Free. No sign-up. No dignity.
// 05 · APPROVED QUOTES
These quotes may be used in press coverage without additional approval.
“I learned the shape of this problem by working for Walmart at scale. The review process was slow and subjective. That's what I built The Ad Bench to fix.”
— John LaCroix, Founder · On the origin of The Ad Bench
“AI has made it cheap to generate many ad variations, but creative selection is now the actual bottleneck.”
— John LaCroix, Founder · On the state of AI ad creative
// 06 · ASSETS
To request high-resolution assets, email hello@johnlacroix.com.
logo
Logo — Dark background
SVG wordmark on transparent / dark background
logo
Logo — Light background
SVG wordmark on white / light background
lockup
Hero image
Bloody fingertips on guitar strings — brand hero
screenshot
The Ad Bench — product screenshot
Dashboard view on laptop
screenshot
Block Edit — product screenshot
Editor on iPad
screenshot
Submissive Chicken — screenshot
The chicken at the terminal
// 07 · BOILERPLATE
For “About Bloody Finger Software” in coverage:
Bloody Finger Software is an independent studio building AI-powered creative tools for advertisers, filmmakers, and operators. Founded by Emmy-winning creative director John LaCroix, the studio's products include The Ad Bench (AI ad scoring), Block Edit (structured content editing), AI Cinema (browser-based video timeline), and Submissive Chicken. Headquartered remotely. bloodyfingersoftware.com